Italy's top luxury designers will go head-to-head to snap up the title of "greenest" brand as the sector gets on board with the latest trend: eco-friendly fashion
Gucci creations on the catwalk at this year's show
The national fashion chamber has joined forces with sustainability brand consultancy Eco-Age to launch the "Green Carpet Fashion Awards", which will be held in Milan's iconic Scala opera house.
Brands from Fendi to Giorgio Armani, Gucci, Prada and Valentino will be competing with emerging designers, with the first edition to be held September 24th, the fashion chamber said in a statement late on Wednesday.
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